(Q - Cleptomaniak: Hello Michel, it's Clepto. You said that at the end of the game, Régis Hauser made a discovery. He built the end of the game around a discovery.
I have trouble understanding what a find is. Is it an invention or is it a discovery?
MB: It’s an idea that the advertiser says to himself: “That’s a good thing!” And in the case of a treasure hunt, where the objective is to excite as many people as possible, therefore to initially interest them, that was Father Méhus, the packaging. And secondly, the goal is to keep them in suspense, over a period that suits a sponsor. Don't forget that, The Golden Owl, well the enigmas, let's not talk about The Golden Owl, the enigmas, originally, were designed with the idea of ??serving the cause of a sponsor, through a competition, therefore a treasure hunt.
So the idea was to say, well this is a good thing, now how am I going to use it to manage the duration of the hunt. Being able to say to my sponsor, “how long do you need”, we do a market study, we study the whole project, and we say it takes three years to launch the product. Which was the case with the sponsor that was planned for the owl.
Three years to launch the product, so he said to himself “I have to have something with which I can keep the players in suspense for three years and ultimately with which at a given moment I can play by releasing a little info, something so that finally the game, the treasure in quotes, is found”. So the sponsor finally gains notoriety, the business has gone well and at the right time, the treasure is found.
It was a bit like that. I don't think I'm exaggerating much, but I would say that that was a bit of the pattern with which Max worked.
(Q - Cleptomaniak: So it's something that he purely invented, he didn't make discoveries like Champollion by translating texts or things like that. He invented a rule of game in fact, roughly speaking.)
MB: He had a very clever idea and that is also part of the abilities of good advertisers, it is to have clever ideas to be able to promote a product, make it known and sell it. So he had a clever idea about this hunt, towards the end, and around that, he constructed a number of riddles to lead people to the moment where they were to be confronted with this clever idea, in telling them, now that you're up against the wall, go ahead, we have to solve this thing. The foot of the wall is an image, it is not a clue.
(Q - Cleptomaniak: To summarize, for you “find” is synonymous with a clever idea. Thank you!)
MB: It’s an idea that the advertiser says to himself: “That’s a good thing!” And in the case of a treasure hunt, where the objective is to excite as many people as possible, therefore to initially interest them, that was Father Méhus, the packaging. And secondly, the goal is to keep them in suspense, over a period that suits a sponsor. Don't forget that, The Golden Owl, well the enigmas, let's not talk about The Golden Owl, the enigmas, originally, were designed with the idea of ??serving the cause of a sponsor, through a competition, therefore a treasure hunt.
So the idea was to say, well this is a good thing, now how am I going to use it to manage the duration of the hunt. Being able to say to my sponsor, “how long do you need”, we do a market study, we study the whole project, and we say it takes three years to launch the product. Which was the case with the sponsor that was planned for the owl.
Three years to launch the product, so he said to himself “I have to have something with which I can keep the players in suspense for three years and ultimately with which at a given moment I can play by releasing a little info, something so that finally the game, the treasure in quotes, is found”. So the sponsor finally gains notoriety, the business has gone well and at the right time, the treasure is found.
It was a bit like that. I don't think I'm exaggerating much, but I would say that that was a bit of the pattern with which Max worked.
(Q - Cleptomaniak: So it's something that he purely invented, he didn't make discoveries like Champollion by translating texts or things like that. He invented a rule of game in fact, roughly speaking.)
MB: He had a very clever idea and that is also part of the abilities of good advertisers, it is to have clever ideas to be able to promote a product, make it known and sell it. So he had a clever idea about this hunt, towards the end, and around that, he constructed a number of riddles to lead people to the moment where they were to be confronted with this clever idea, in telling them, now that you're up against the wall, go ahead, we have to solve this thing. The foot of the wall is an image, it is not a clue.
(Q - Cleptomaniak: To summarize, for you “find” is synonymous with a clever idea. Thank you!)