MB: The example of Apollo for me, it is excellent, the “priest a bow to Apollo”, you have to stop, lend, the bow is not yours, you cannot lend him what, it
It's obvious, it's not that meaning, it's not even worth discussing.
(Q - Syn: it's a classic, when you do riddles, “lend Apollo a bow”, well, it's almost lyrical, almost.)
MB: So yes, but then that’s exactly it. And when we talk about comments coming from an advertiser, it was his core business, how to promote the product, how to make people want it, how to create a universe around the product, whether it be a saucepan, a spoon or whatever. , or a television or a car as it is today, very fashionable to add it to cars, it flies, it glides, it gives you well-being. We close our eyes because we feel so good, here, try doing it on the road, you'll see what happens. It's, I mean, we're completely in the image and that's what Régis Hauser's texts are like when he wrote them..., yeah?
(Q - Syn: it's a classic, when you do riddles, “lend Apollo a bow”, well, it's almost lyrical, almost.)
MB: So yes, but then that’s exactly it. And when we talk about comments coming from an advertiser, it was his core business, how to promote the product, how to make people want it, how to create a universe around the product, whether it be a saucepan, a spoon or whatever. , or a television or a car as it is today, very fashionable to add it to cars, it flies, it glides, it gives you well-being. We close our eyes because we feel so good, here, try doing it on the road, you'll see what happens. It's, I mean, we're completely in the image and that's what Régis Hauser's texts are like when he wrote them..., yeah?