08/01/2023 - Enregistrement n° 50 - part 4 - 01:19:20: Book “the walls are laughing” by Régis Hauser
(Q - ??: And the graphs all that, all the books he published like “The walls are laughing” etc.., what were they?)
MB: If we talk about “Walls laugh”. In the walls, people laugh. Nothing, absolutely nothing... is from the pen of Max Valentin. The walls are laughing, it's a compilation of graffiti, tags, call it what you want; which were transmitted to him. It's a compilation. We sent it to him, he collected it all, he made a book out of it.
But he created nothing, he wrote nothing, he invented nothing in all that.
(Q - ??: Could he have used this acquaintance to appreciate the graffiti on the walls..?)
MB: But a communicator, I mean, someone whose job is communication, someone whose job is to sell products, the main quality and I talk about it as a quality, I absolutely do not denigrate , this is a major quality. The main quality of a communicator is opportunism.
It's the ability to catch the flow, to take the thing in passing, to capture that. Ah, there, the trend, the thing hop, I take, I exploit, that's the great quality of a communicator. What did Max Valentin do when the hunt for the golden owl was launched, quite quickly, he realized that he could make a business out of it. A business means selling the principle of treasure hunting to other brands.
He put that into his head. And what did he do? He used the thousands of messages sent to him by owls. And in parentheses, I'll tell you again, because all the same, don't think that I'm telling you tricks, eh. I tell you again: I have in front of me through you a colossal mass of gray matter.
There are really some faces among you! And then, taken overall, you are people who produce content; gray matter, how does it work? And what did he do? He realized that. He realized that in the imagination in the theories imagined by the owls which were submitted to him through the messages, he said to himself: “damn waah guys, Wah Wah”, Don't forget that at that time: Max Valentin, Régis Hauser as you wish, had no prior experience in treasure hunting.
The only prior art, the only reference, the only criterion he had was Masquerade.
1.2 million copies of books sold. “I have a publishing company, I am going to sell 1.2 million copies of books. “I'm going to do my treasure hunting”: that was his concern, but he had no experience in the matter. Nothing, nothing nothing…
So, everything he did afterwards, he did it using what you, kindly, you were adorable, you lavished him with your ideas, but with an unthinkable largesse, you threw him dozens every day of ideas. You can go. You can go through all the hunts that Max Valentin produced after the Chouette d'Or, all the hunts that he produced after the Chouette d'or are completely inspired by the comments and ideas of the Chouetteurs
MB: If we talk about “Walls laugh”. In the walls, people laugh. Nothing, absolutely nothing... is from the pen of Max Valentin. The walls are laughing, it's a compilation of graffiti, tags, call it what you want; which were transmitted to him. It's a compilation. We sent it to him, he collected it all, he made a book out of it.
But he created nothing, he wrote nothing, he invented nothing in all that.
(Q - ??: Could he have used this acquaintance to appreciate the graffiti on the walls..?)
MB: But a communicator, I mean, someone whose job is communication, someone whose job is to sell products, the main quality and I talk about it as a quality, I absolutely do not denigrate , this is a major quality. The main quality of a communicator is opportunism.
It's the ability to catch the flow, to take the thing in passing, to capture that. Ah, there, the trend, the thing hop, I take, I exploit, that's the great quality of a communicator. What did Max Valentin do when the hunt for the golden owl was launched, quite quickly, he realized that he could make a business out of it. A business means selling the principle of treasure hunting to other brands.
He put that into his head. And what did he do? He used the thousands of messages sent to him by owls. And in parentheses, I'll tell you again, because all the same, don't think that I'm telling you tricks, eh. I tell you again: I have in front of me through you a colossal mass of gray matter.
There are really some faces among you! And then, taken overall, you are people who produce content; gray matter, how does it work? And what did he do? He realized that. He realized that in the imagination in the theories imagined by the owls which were submitted to him through the messages, he said to himself: “damn waah guys, Wah Wah”, Don't forget that at that time: Max Valentin, Régis Hauser as you wish, had no prior experience in treasure hunting.
The only prior art, the only reference, the only criterion he had was Masquerade.
1.2 million copies of books sold. “I have a publishing company, I am going to sell 1.2 million copies of books. “I'm going to do my treasure hunting”: that was his concern, but he had no experience in the matter. Nothing, nothing nothing…
So, everything he did afterwards, he did it using what you, kindly, you were adorable, you lavished him with your ideas, but with an unthinkable largesse, you threw him dozens every day of ideas. You can go. You can go through all the hunts that Max Valentin produced after the Chouette d'Or, all the hunts that he produced after the Chouette d'or are completely inspired by the comments and ideas of the Chouetteurs