(Q – ??: on the literary side, when you say that there are elements in the enigmas which were put to create the atmosphere, can we interpret this literary side as
words which ultimately serve no purpose, which do not help solve the puzzles)
MB : Yes. I will take an example, I knew the time when ESSO advertised by saying put a tiger in your engine. At the time, car ads were about selling testosterone (speed, virility, etc.) whereas today we sell silence, a well-dressed girl inside, air-conditioned, a completely different one. atmosphere yet we still sell a car. The way Max Valentin used literature is exactly that, he sells the product, it was his culture, his profession, so when he went hunting, he chose words by saying to himself, with several motives for these choice, it could be to drown the fish, by using these words they will not immediately see the thing, they will look a little longer, it could be I will give an idea, how would I say, of a link with the literature, with Victor Hugo, the history of Napoleon, establishing links with historical events, with great works of literature, in doing so he gives intensity to his enigma since he links it to the history of France, to great literature,...and his choices, when he said that he was literary, he weighed his words, chosen, with great care certainly to give depth, to appeal to the imagination, to produce maximum effect on the researcher and take him on an adventure outside the present.
MB : Yes. I will take an example, I knew the time when ESSO advertised by saying put a tiger in your engine. At the time, car ads were about selling testosterone (speed, virility, etc.) whereas today we sell silence, a well-dressed girl inside, air-conditioned, a completely different one. atmosphere yet we still sell a car. The way Max Valentin used literature is exactly that, he sells the product, it was his culture, his profession, so when he went hunting, he chose words by saying to himself, with several motives for these choice, it could be to drown the fish, by using these words they will not immediately see the thing, they will look a little longer, it could be I will give an idea, how would I say, of a link with the literature, with Victor Hugo, the history of Napoleon, establishing links with historical events, with great works of literature, in doing so he gives intensity to his enigma since he links it to the history of France, to great literature,...and his choices, when he said that he was literary, he weighed his words, chosen, with great care certainly to give depth, to appeal to the imagination, to produce maximum effect on the researcher and take him on an adventure outside the present.